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Hi, I’m Nate. I develop brands from concept through launch. Logos, systems, websites, copy.
First impressions happen quick.
A tap or click will make it stick.
Poop, Scoop & Boogie needed a site that didn’t stink, so I designed them a brand that cuts through the crap.
The pet waste pickup industry is a quirky niche. It doesn’t need to pretend it’s Wall Street. Brands that lean on bold illustration and sharp taglines feel more approachable – they rise above the crowd of cookie-cutter logos and overused sales clichés.
My client came with a clever name and the spark of an idea for a local service. Everything else – the brand, the offer, the site – that was my part. I built it from the ground up: voice, visuals, structure, and website. I developed it in Webflow, optimized for search, and set up social accounts with one-click booking.
What started as a scrappy idea is now a solid presence with a growing local following. At first I wondered, how much demand could there be for a service like this? Turns out, there are plenty of dog owners with poop problems.
The pet waste pickup industry is a quirky niche. It doesn’t need to pretend it’s Wall Street. Brands that lean on bold illustration and sharp taglines feel more approachable – they rise above the crowd of cookie-cutter logos and overused sales clichés.
My client came with a clever name and the spark of an idea for a local service. Everything else – the brand, the offer, the site – that was my part. I built it from the ground up: voice, visuals, structure, and website. I developed it in Webflow, optimized for search, and set up social accounts with one-click booking.
What started as a scrappy idea is now a solid presence with a growing local following. At first I wondered, how much demand could there be for a service like this? Turns out, there are plenty of dog owners with poop problems.
I get to the heart of an offer so that it lands in a glance. The payoff: honesty that earns trust and simplicity that earns attention.
Simply Detailed is a cleaning company with branding that's actually clean –
subtle and uncluttered, as straight as their service.
Simply Detailed is a cleaning company with branding that's actually clean – subtle and uncluttered, as straight as their service.
Residential cleaning websites often come wrapped in flashy offers and exclamation points, but this one skips the hype. In just a couple of weeks, we had the logo designed, business cards printed, and a clean, responsive website ready to roll. By week four, we had marketing material hot off the press and early job photos were live across socials.
Not every business needs a complicated website to show who they are, or how they help. But the right touchpoints still matter. It’s a show of trust for a brand to invest time in what others might rush.
Not every business needs a complicated website to show who they are, or how they help. But the right touchpoints still matter. It’s a show of trust for a brand to invest time in what others might rush.
I believe there's compounding interest in doing things right. Reputation grows through repetition.
In a town known for its quiet nights, Comox Disco imagines evenings worth staying up for.
The average resident of Comox Valley is in their mid-forties with kids and a Costco membership. They’re in the routine of responsibility. This app imagines a way to shake the dust off with movement, music and social connection.
This event discovery and ticketing platform is part of an interaction design study. It explores how gamification and social features boost user engagement. The 'Spotlight' section looks at the idea of rewarding repeat visits through community interaction – a gallery where users can like photos and be featured. The finished design is loud and flashy, matching the energy of the events themselves. (Content is AI-generated)
Kuhl Bike’s digital presence is dark and cozy, leaning into the shadows like a ride through the woods.
Kuhl Bike is a boutique bike shop concept in the Pacific Northwest. The market is saturated with competitors, so the brand needed to stand out by building community and welcoming new riders to the sport.
Thoughtful design goes into every page: responsive layouts across product discovery, shopping, community engagement, and appointment booking. 'Meet the Team' includes an interactive feature where customers can get to know the staff before visiting in person. The prototype demonstrates how intentional UX and brand consistency can position a business, not just as part of a community, but as a creator of community.
